Concepedia

Minna-Maarit Jaskari

MJ

4

Publications

86

Citations

4

H-Index

2013

Active since

Affiliations

University of Vaasa(Current)

Minna-Maarit Jaskari is an author at University of Vaasa specializing in marketing, management, and marketing strategy.

Top concepts

MarketingManagementMarketing StrategyEducationMarketing ManagementDesignBusinessLearningCreativityMotivation

Publications per year

2013–2022

4

Publications

4

Editors’ Corner: The “Work-Ready” Marketing Graduate

Luke Greenacre, Lynne Freeman, Minna-Maarit Jaskari et al. · Journal of Marketing Education · 2017 · 24 citations

Professional Selling, Management, Marketing Management +4

A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

Minna-Maarit Jaskari, Henna Syrjälä · Journal of Marketing Education · 2022 · 24 citations · Full text

Consumer Motivation, Marketing Students, Educational Psychology +20

The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects

Minna-Maarit Jaskari · Journal of Marketing Education · 2013 · 23 citations

Creative Problem Solving, Innovative Education, Assessing Creative Problem +14

Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats

Harri Jaskari, Minna-Maarit Jaskari · Marketing Education Review · 2016 · 15 citations

Customer Satisfaction, Case Method, Sales Training +15

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