Concepedia
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Publications
1
Citations
89
H-Index
Active since
1979
F.A.W. Watt is an author specializing in product differentiation, brand equity, and brand uniqueness.
Publications per year
1979–1979
Do brand names differentiate identical industrial products?
John Saunders, F.A.W. Watt · Industrial Marketing Management · 1979 · 89 citations
Business, Marketing, Marketing Management +12
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