Concepedia

Gwia Kim

GK

5

Publications

223

Citations

5

H-Index

2019

Active since

Affiliations

North Carolina State University(Current)

University of Minnesota

Gwia Kim is an author at North Carolina State University specializing in marketing, management, and business.

Top concepts

MarketingManagementFashionBrandingBusinessAdvertisingConsumer BehaviorConsumer ResearchGenderLongevity

Publications per year

2019–2021

5

Publications

5

Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

Byoungho Jin, Gwia Kim, Marguerite Moore et al. · Fashion and Textiles · 2021 · 62 citations · Full text

Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing

Naeun Kim, Gwia Kim, Lori Rothenberg · Sustainability · 2020 · 49 citations · Full text

Consumer Uncertainty, Consumer Research, Brand Strategy +21

Virtual reality as a promotion tool for small independent stores

Gwia Kim, Byoungho Jin, Daeun Chloe Shin · Journal of Retailing and Consumer Services · 2021 · 48 citations

Interactive Marketing, Virtual Reality, Management +8

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

Naeun Kim, Daeun Chloe Shin, Gwia Kim · Fashion and Textiles · 2021 · 37 citations · Full text

Older female consumers’ environmentally sustainable apparel consumption

Gwia Kim, Byoungho Jin · Journal of Fashion Marketing and Management · 2019 · 27 citations

Sustainable Consumption, Consumer Study, Consumer Research +25

Rows per page

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