Concepedia

G.I. Balch

GB

Statistics

Publications

2

Citations

137

H-Index

2

Active since

1996

Affiliations

University of Strathclyde(Current)

G.I. Balch is an author at University of Strathclyde specializing in marketing, health promotion messages, and communication.

Publications per year

1996–2003

2

Publications

2

Appraisal of anti-smoking advertising by youth at risk for regular smoking: a comparative study in the United States, Australia, and Britain

Melanie Wakefield, Russil Durrant, Yvonne M. Terry‐McElrath et al. · Tobacco Control · 2003 · 74 citations · Full text

Business, Marketing, Psychology +17

Strategic questions for consumer-based health communications.

S M Sutton, G.I. Balch, R. Craig Lefebvre · PubMed · 1996 · 63 citations

Social Sciences, Communication, Marketing +15

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