Yongping Zhong

What Drives Customer Satisfaction, Loyalty, and Happiness in Fast-Food Restaurants in China? Perceived Price, Service Quality, Food Quality, Physical Environment Quality, and the Moderating Role of Gender

Yongping Zhong, Hee Cheol Moon · Foods · 2020 · 374 citations · Full text

Customer Satisfaction, Consumer Research, Fast-food Restaurants +18

Service transformation under industry 4.0: Investigating acceptance of facial recognition payment through an extended technology acceptance model

Yongping Zhong, OH se-gu, Hee Cheol Moon · Technology in Society · 2021 · 214 citations

Service Transformation, Customer Satisfaction, User Perception +13

Investigating Customer Behavior of Using Contactless Payment in China: A Comparative Study of Facial Recognition Payment and Mobile QR-Code Payment

Yongping Zhong, Hee Cheol Moon · Sustainability · 2022 · 66 citations · Full text

Customer Satisfaction, Facial Recognition Payment, Digital Marketing +20

What Can Drive Consumers’ Dining-Out Behavior in China and Korea during the COVID-19 Pandemic?

Yongping Zhong, OH se-gu, Hee Cheol Moon · Sustainability · 2021 · 59 citations · Full text

Dining-out Behavior, Consumer Study, Consumer Research +22

Investigating the Impact of Industry 4.0 Technology through a TOE-Based Innovation Model

Yongping Zhong, Hee Cheol Moon · Systems · 2023 · 50 citations · Full text

Engineering, Innovation Adoption, Industrial Engineering +18