Shin’ya Nagasawa

Customer experience management

Shin’ya Nagasawa · The TQM Journal · 2008 · 56 citations

Customer Experience, Customer Satisfaction, Customer Experience Management +22

Applying machine learning to market analysis: Knowing your luxury consumer

Kuo Chi-Hsien, Shin’ya Nagasawa · Journal of Management Analytics · 2019 · 53 citations

Marketing Analytics, Engineering, Machine Learning +28

Kansei AND BUSINESS

Shin’ya Nagasawa · KANSEI Engineering International · 2002 · 32 citations · Full text

Business-to-business Research, Business Intelligence, Sensory Science (Early Childhood Education) +22

Hedonic shopping experience, subjective well-being and brand luxury: a comparative discussion of physical stores and e-retailers

K. Kumagai, Shin’ya Nagasawa · Asia Pacific Journal of Marketing and Logistics · 2021 · 30 citations

Quality Of Life, Customer Satisfaction, Brand Luxury +20

IMPROVEMENT OF THE SCHEFFÉ'S METHOD FOR PAIRED COMPARISONS

Shin’ya Nagasawa · KANSEI Engineering International · 2002 · 26 citations · Full text

Reliability, Scheffé Method, Engineering +14