2
Publications
31
Citations
2
H-Index
2013
Active since
Affiliations
Hong Kong Polytechnic University(Current)
Gum Ju Woo is an author at Hong Kong Polytechnic University specializing in destination marketing, marketing strategy, and interactive marketing.
Top concepts
TourismBrandingBusinessMarketingManagementGig EconomyMarket DesignUser ExperienceConsumer BehaviorConsumer Research
Publications per year
2013–2017
2
2
Rows per page
1–2 of 2