16
Publications
1.6K
Citations
15
H-Index
2010
Active since
Booi Chen Tan is an author at Multimedia University specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchConsumer BehaviorGreen MarketingPurchase IntentionBrandingEducationCustomer Satisfaction
Publications per year
2010–2023
16
16
Rows per page
1–5 of 16