Concepedia

Vigneswari Kalidas

VK

3

Publications

126

Citations

3

H-Index

2014

Active since

Affiliations

Kuala Lumpur University of Science & Technology(Current)

Vigneswari Kalidas is an author at Kuala Lumpur University of Science & Technology specializing in marketing strategy, business, and customer satisfaction.

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Publications per year

2014–2022

3

Publications

3

Comparison of Stimulus-Organism-Response Framework between International and Local Retailer

Mei Teh Goi, Vigneswari Kalidas, Muhammad Zeeshan · Procedia - Social and Behavioral Sciences · 2014 · 58 citations · Full text

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Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions

Mei Teh Goi, Vigneswari Kalidas, Norzita Yunus · Journal of Marketing for HIGHER EDUCATION · 2018 · 55 citations

Developing and testing a customer value co-creation model of higher education institutions

Mei Teh Goi, Vigneswari Kalidas, Norzita Yunus · Journal of Marketing for HIGHER EDUCATION · 2022 · 13 citations

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