Concepedia
1
Publications
15
Citations
H-Index
2024
Active since
Affiliations
East China Normal University(Current)
Zewei Xue is an author at East China Normal University.
Publications per year
2024–2024
How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction
F. Zhang, Huan Li, Zewei Xue et al. · Journal of Brand Management · 2024 · 15 citations
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