Concepedia

Gilbert A. Lazier

GA

Statistics

Publications

2

Citations

63

H-Index

2

Active since

1965

Affiliations

University of Pittsburgh(Current)

Gilbert A. Lazier is an author at University of Pittsburgh specializing in image quality, image measurement, and brand management.

Publications per year

1965–1965

2

Publications

2

Measurement of Corporate Images by the Semantic Differential

Theodore Clevenger, Gilbert A. Lazier, Margaret Leitner Clark · Journal of Marketing Research · 1965 · 46 citations

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Measurement of Corporate Images by the Semantic Differential

Theodore Clevenger, Gilbert A. Lazier, Margaret Leitner Clark · Journal of Marketing Research · 1965 · 17 citations

, , +12

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