Statistics
Publications
2
Citations
68
H-Index
2
Active since
1976
Affiliations
Barbara A. Leighton is an author at The University of Texas at San Antonio specializing in consumer acceptance testing, behavioral decision-making, and goodness-of-fit.
Publications per year
1976–1976
2
2
A Test of Positive Reinforcement of Customers
Jill Carey, Steven H. Clicque, Barbara A. Leighton et al. · Journal of Marketing · 1976 · 42 citations
A Test of Positive Reinforcement of Customers
Jill Carey, Steven H. Clicque, Barbara A. Leighton et al. · Journal of Marketing · 1976 · 26 citations
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