Concepedia

Babu John-Mariadoss

BJ

2

Publications

55

Citations

2

H-Index

2021

Active since

Affiliations

Texas Tech University(Current)

Babu John-Mariadoss is an author at Texas Tech University specializing in business, social innovation, and national innovation policies.

Top concepts

BusinessCultureEducationMarketingInnovationManagementTechnologySocial MediaGlobalizationConsumer Research

Publications per year

2021–2022

2

Publications

2

How Information and Communication Technology Shapes the Influence of Culture on Innovation: A Country-level Analysis

Terence Saldanha, Babu John-Mariadoss, Michelle Xiao Wu et al. · Journal of Management Information Systems · 2021 · 37 citations

Innovation Adoption, Education, Innovation Management +18

Social media and B2B sales: An integrative framework and future directions

Raj Agnihotri, Babu John-Mariadoss · Industrial Marketing Management · 2022 · 18 citations

Integrative Framework, Online Customer Behavior, Social Media +13

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