Concepedia

Gulnara Z. Karimova

GZ

Statistics

Publications

8

Citations

146

H-Index

8

Active since

2011

Affiliations

KIMEP University(Current)

Heriot-Watt University Dubai

American University in the Emirates

Gulnara Z. Karimova is an author at KIMEP University specializing in marketing, marketing management, and social sciences.

Publications per year

2011–2024

8

Publications

8

The adaptation of anthropomorphism and archetypes for marketing artificial intelligence

Gulnara Z. Karimova, Valerie Priscilla Goby · Journal of Consumer Marketing · 2020 · 54 citations

Business, Marketing, Marketing Management +10

"Interactivity" and advertising communication

Gulnara Z. Karimova · 2011 · 16 citations

Business, Communication, Marketing +13

Poietic symbiosis or algorithmic subjugation: generative AI technology in marketing communications education

Gulnara Z. Karimova, Yevgeniya D. Kim, Amir Shirkhanbeik · Education and Information Technologies · 2024 · 16 citations · Full text

Management, Educational Technology, Marketing +11

Society of things: An alternative vision of Internet of things

Gulnara Z. Karimova, Amir Shirkhanbeik · Cogent Social Sciences · 2015 · 15 citations · Full text

Computing, Information Systems, Information Technology +8

Defining advertising: A carnivalesque perspective

Gulnara Z. Karimova · 2014 · 13 citations

Social Sciences, Cultural Studies, Literature +13

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