Concepedia

Amir Shirkhanbeik

AS

Statistics

Publications

2

Citations

27

H-Index

2

Active since

2019

Affiliations

Heriot-Watt University Dubai(Current)

Amir Shirkhanbeik is an author at Heriot-Watt University Dubai specializing in marketing, management, and marketing management.

Publications per year

2019–2024

2

Publications

2

Poietic symbiosis or algorithmic subjugation: generative AI technology in marketing communications education

Gulnara Z. Karimova, Yevgeniya D. Kim, Amir Shirkhanbeik · Education and Information Technologies · 2024 · 16 citations · Full text

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Marketing Artificial Intelligence: Creating the AI Archetype for Evoking the Personality Trust

Gulnara Z. Karimova, Amir Shirkhanbeik · Academy of Marketing Studies journal · 2019 · 11 citations

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