Concepedia

Azila Jaini

AJ

Statistics

Publications

4

Citations

255

H-Index

4

Active since

2010

Affiliations

Universiti Malaysia Kelantan(Current)

University of Technology Malaysia

Qatar University

Azila Jaini is an author at Universiti Malaysia Kelantan specializing in consumer behavior, green marketing, and marketing.

Top concepts

MarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchBehavioral SciencePsychologyStructural Equation ModelingHealthCulture

Publications per year

2010–2020

4

Publications

4

“I buy green products, do you…?”

Azila Jaini, Farzana Quoquab, Jihad Mohammad et al. · International Journal of Pharmaceutical and Healthcare Marketing · 2020 · 97 citations

Green Marketing, Consumer Uncertainty, Consumer Study +20

Antecedents of green purchase behavior of cosmetics products

Azila Jaini, Farzana Quoquab, Jihad Mohammad et al. · International Journal of Ethics and Systems · 2019 · 71 citations

Personal Norm, Customer Satisfaction, Behavioral Sciences +13

Does It Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach

Farzana Quoquab, Azila Jaini, Jihad Mohammad · International Journal of Environmental Research and Public Health · 2020 · 70 citations · Full text

Green Marketing, Consumer Study, Social Psychology +20

Particle swarm optimization (PSO) technique in economic power dispatch problems

Azila Jaini, Ismail Musirin, Norliza Aminudin et al. · 2010 · 17 citations

Engineering, Smart Grid, Energy Efficiency +11

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