Concepedia
Statistics
Publications
12
Citations
292
H-Index
11
Active since
2018
Affiliations
Amity University(Current)
Jaipuria Institute of Management
Amity University
Anupama Rajesh is an author at Amity University specializing in business, management, and fintech.
Top concepts
BusinessManagementFintechMarketingConsumer ResearchCustomer SatisfactionConsumer BehaviorDigital MarketingInteractive MarketingTechnology
Publications per year
2018–2024
Redefining HR using people analytics: the case of Google
Shweta Shrivastava, Kritika Nagdev, Anupama Rajesh · Human Resource Management International Digest · 2018 · 70 citations
Search Engine Optimization, Human Resource Domain, Prescriptive Analytics +22
Neobanking adoption – An integrated UTAUT-3, perceived risk and recommendation model
Puneett Bhatnagr, Anupama Rajesh · South Asian Journal of Marketing · 2023 · 41 citations · Full text
Customer Satisfaction, Innovation Adoption, Behavioral Decision Making +16
The mediating impact of demonetisation on customer acceptance for IT-enabled banking services
Kritika Nagdev, Anupama Rajesh, Richa Misra · International Journal of Emerging Markets · 2019 · 31 citations
Customer Satisfaction, Mediating Role, Mediating Impact +21
Artificial intelligence features and expectation confirmation theory in digital banking apps: Gen Y and Z perspective
Puneett Bhatnagr, Anupama Rajesh · Management Decision · 2024 · 26 citations
Artificial Intelligence, Customer Satisfaction, Behavioral Decision Making +28
Impact of E-Collaboration Between Indian Banks and Fintech Companies for Digital Banking and New Emerging Technologies
Narinder Kumar Bhasin, Anupama Rajesh · International Journal of e-Collaboration · 2020 · 24 citations
Business Intelligence, Indian Banking System, Payment Systems +19
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