Concepedia

Baixue Hu

BH

2

Publications

47

Citations

2

H-Index

2021

Active since

Affiliations

Pusan National University(Current)

Nanjing University of Aeronautics and Astronautics

Baixue Hu is an author at Pusan National University specializing in behavioral decision making, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBehavioral Decision MakingPsychologySocial SciencesBehavioral ScienceCustomer Satisfaction

Publications per year

2021–2022

2

Publications

2

Investigating consumer binge-watching behavior: A valence framework perspective

Lianlian Song, Baixue Hu, Jian Mou · Journal of Retailing and Consumer Services · 2021 · 29 citations

Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +8

To resist or to purchase: The causal mechanism of binge-watching and program purchase

Lianlian Song, Qiuxiang Zhang, Baixue Hu et al. · Journal of Retailing and Consumer Services · 2022 · 18 citations

Online Customer Behavior, Behavioral Decision Making, Consumer Science +10

Rows per page

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