Hua Gong

Do Consumer Perceptions of Tanking Impact Attendance at National Basketball Association Games? A Sentiment Analysis Approach

Hua Gong, Nicholas M. Watanabe, Brian P. Soebbing et al. · Journal of Sport Management · 2021 · 42 citations

Business, Marketing, Big Data Analytics +8

The Effect of the Crowd on Home Bias: Evidence from NBA Games During the COVID-19 Pandemic

Hua Gong · Journal of Sports Economics · 2022 · 32 citations · Full text

Social Sciences, Social Psychology, Public Opinion +7

Experience is all you need: a large language model application of fine-tuned GPT-3.5 and RoBERTa for aspect-based sentiment analysis of college football stadium reviews

Tyreal Yizhou Qian, Weizhe Li, Hua Gong et al. · Sport Management Review · 2024 · 14 citations · Full text

Business, Marketing, Marketing Management +17

Exploring tanking strategies in the NBA: an empirical analysis of resting healthy players

Hua Gong, Nicholas M. Watanabe, Brian P. Soebbing et al. · Sport Management Review · 2021 · 12 citations

Education, Strategy, Game Theory +8