Concepedia

Sheng‐Hsiung Chang

SC

8

Publications

289

Citations

8

H-Index

2006

Active since

Affiliations

Tamkang University(Current)

National Taiwan University

Soochow University

Sheng‐Hsiung Chang is an author at Tamkang University specializing in consumer decision making, purchase intention, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchPurchase IntentionConsumer Decision MakingArtsEngineeringSocial MediaCommunication

Publications per year

2006–2024

8

Publications

8

The Impact of Digital Disruption: Influences of Digital Media and Social Networks on Forming Digital Natives’ Attitude

Chin-Wen Chang, Sheng‐Hsiung Chang · SAGE Open · 2023 · 71 citations · Full text

Digital Society, Engineering, Digital Inclusion +18

Consumer Intention toward Bringing Your Own Shopping Bags in Taiwan: An Application of Ethics Perspective and Theory of Planned Behavior

Sheng‐Hsiung Chang, Ching-Hsien Chou · Sustainability · 2018 · 56 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

Tie strength, green expertise, and interpersonal influences on the purchase of organic food in an emerging market

Sheng‐Hsiung Chang, Chin-Wen Chang · British Food Journal · 2017 · 51 citations

Green Marketing, Consumer Study, Agricultural Economics +19

The Influence of Green Viral Communications on Green Purchase Intentions: The Mediating Role of Consumers’ Susceptibility to Interpersonal Influences

Sheng‐Hsiung Chang · Sustainability · 2015 · 43 citations · Full text

Green Marketing, Consumer Uncertainty, Innovation Adoption +24

Determination of microwave dielectric constant by two microstrip line method combined with EM simulation

Sheng‐Hsiung Chang, Hon Kuan, Hung‐Wei Wu et al. · Microwave and Optical Technology Letters · 2006 · 26 citations

Electrical Engineering, Dielectric Constant, Engineering +11

Rows per page

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