Rachel Rivera

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Publications

Citations

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Active since

2001

Affiliations

Harold C. Simmons Comprehensive Cancer Center(Current)

Rachel Rivera is an author at Harold C. Simmons Comprehensive Cancer Center specializing in advertising management, advertising, and strategic marketing.

Publications per year

2001–2021

Publications

The Future of Interactive Advertising Viewed Through an IMC Lens

David W. Schumann, Andy Artis, Rachel Rivera · Journal of Interactive Advertising · 2001 · 58 citations

Business, Marketing, Marketing Management +7

Anal cancer screening among women with HIV: provider experiences and system-level challenges

Robin T. Higashi, Serena A. Rodriguez, Andrea C. Betts et al. · AIDS Care · 2021 · 10 citations · Full text

Public Affairs, Community Health, Health Informatics +16

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