Concepedia

Jahyun Song

JS

5

Publications

255

Citations

5

H-Index

2017

Active since

Affiliations

Oklahoma State University(Current)

Daegu University

Jahyun Song is an author at Oklahoma State University specializing in consumer behavior, marketing, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBrandingBusinessBrand StrategyBrand AwarenessMedia MarketingBrand Management

Publications per year

2017–2022

5

Publications

5

The mediating role of consumption emotions

Jahyun Song, Hailin Qu · International Journal of Hospitality Management · 2017 · 92 citations

Consumption Emotions, Consumer Study, Management +6

How does consumer regulatory focus impact perceived value and consumption emotions?

Jahyun Song, Hailin Qu · International Journal of Contemporary Hospitality Management · 2018 · 70 citations

Consumption Emotions, Behavioral Decision Making, Consumer Motivation +22

When do customers engage in brand pages? Effects of social presence

Jahyun Song, Hyoungeun Moon, Miyoung Kim · International Journal of Contemporary Hospitality Management · 2019 · 42 citations

Customer Satisfaction, Digital Marketing, Social Presence Theory +24

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang Li · Journal of Hospitality & Tourism Research · 2022 · 40 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +22

When employees feel envy: The role of psychological capital

Choonghyoung Lee, Jahyun Song, Bill Ryan · International Journal of Hospitality Management · 2022 · 11 citations

Rows per page

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