Concepedia

Cristina Segovia López

CS

Statistics

Publications

3

Citations

195

H-Index

3

Active since

2011

Affiliations

University of Almería(Current)

Cristina Segovia López is an author at University of Almería specializing in management, marketing, and business.

ORCID

Top concepts

Publications per year

2011–2024

3

Publications

3

Exploitation- and exploration-based innovations: The role of knowledge in inter-firm relationships with distributors

Miguel Hernández Espallardo, Manuel Sánchez Pérez, Cristina Segovia López · Technovation · 2011 · 143 citations

, , +10

How does marketers’ and users’ content on corporate Facebook fan pages influence brand equity?

Antonia Estrella-Ramón, Nieves García de Frutos, José Manuel Ortega Egea et al. · Electronic Commerce Research and Applications · 2019 · 32 citations

, , +13

Purchase intentions in a chatbot environment: An examination of the effects of customer experience

S. Martínez, María D. Illescas-Manzano, Cristina Segovia López et al. · Oeconomia Copernicana · 2024 · 20 citations · Full text

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