Concepedia
Statistics
Publications
8
Citations
213
H-Index
Active since
2013
Affiliations
University of Almería(Current)
Hasselt University
Antonia Estrella-Ramón is an author at University of Almería specializing in marketing, business, and marketing management.
Publications per year
2013–2024
You absolutely (don’t) need this!examining differences on customer engagement components for (anti)haul youtubers’ videos
Nieves García de Frutos, Antonia Estrella-Ramón · Journal of Research in Interactive Marketing · 2021 · 51 citations
Social Sciences, Communication, Marketing +17
How does marketers’ and users’ content on corporate Facebook fan pages influence brand equity?
Antonia Estrella-Ramón, Nieves García de Frutos, José Manuel Ortega Egea et al. · Electronic Commerce Research and Applications · 2019 · 33 citations · Full text
Business, Marketing, Marketing Management +10
A marketing view of the customer value: Customer lifetime value and customer equity
Antonia Estrella-Ramón, Manuel Sánchez Pérez, Gilbert Swinnen et al. · South African Journal of Business Management · 2013 · 28 citations · Full text
Business, Marketing, Marketing Management +13
How customers’ offline experience affects the adoption of online banking
Antonia Estrella-Ramón, Manuel Sánchez Pérez, Gilbert Swinnen · Internet Research · 2016 · 28 citations · Full text
Business, Information Technology, Marketing +17
Do different kinds of user-generated content in online brand communities really work?
Antonia Estrella-Ramón, Fiona Ellis‐Chadwick · Online Information Review · 2017 · 28 citations · Full text
Business, Marketing, Marketing Management +17
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