Christoph Scherer

Publications

200

Citations

H-Index

2016

Active since

Affiliations

Weihenstephan-Triesdorf University of Applied Sciences(Current)

Christoph Scherer is an author at Weihenstephan-Triesdorf University of Applied Sciences specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchDesignTechnologyAdvertisingFood PackagingConsumer ChoiceDecision TheorySocial Sciences

Publications per year

2016–2018

Publications

Consumer preferences for outdoor sporting equipment made of bio-based plastics: Results of a choice-based-conjoint experiment in Germany

Christoph Scherer, Agnes Emberger‐Klein, Klaus Menrad · Journal of Cleaner Production · 2018 · 75 citations

Marketing, Choice Model, Behavioral Decision Making +13

Biogenic product alternatives for children: Consumer preferences for a set of sand toys made of bio-based plastic

Christoph Scherer, Agnes Emberger‐Klein, Klaus Menrad · Sustainable Production and Consumption · 2016 · 74 citations

Food Packaging, Edible Packaging, Sand Toys +4

Segmentation of interested and less interested consumers in sports equipment made of bio-based plastic

Christoph Scherer, Agnes Emberger‐Klein, Klaus Menrad · Sustainable Production and Consumption · 2018 · 51 citations

Industrial Design, Advertising, Consumer Appeal +10

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