Muhammad Irfan

Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence

Abaid Ullah Zafar, Jiangnan Qiu, Mohsin Shahzad et al. · Asia Pacific Journal of Marketing and Logistics · 2020 · 127 citations

Business, Marketing, Marketing Management +16

CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty

Naveed Ahmad, Rana Tahir Naveed, Miklas Scholz et al. · Sustainability · 2021 · 91 citations · Full text

Business, Marketing, Marketing Management +10

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel

Muhammad Irfan, Muhammad Shaukat Malik, Syeda Khadija Zubair · SAGE Open · 2022 · 47 citations · Full text

Management, Marketing, Marketing Management +17

The impact of top management support, perceived justice, supplier management, and sustainable supply chain management on moderating the role of supply chain agility

Feng Men, Rana Muhammad Shahid Yaqub, Rui Yan et al. · Frontiers in Environmental Science · 2023 · 43 citations · Full text

Management, Environmental Management, Supply Chain Management +13

The role of lean six sigma in driving sustainable manufacturing practices: an analysis of the relationship between lean six sigma principles, data-driven decision making, and environmental performance

Jing Huang, Muhammad Irfan, Syeda Saman Fatima et al. · Frontiers in Environmental Science · 2023 · 35 citations · Full text

Management, Industrial Engineering, Operations Management +17