Fauziah Umar is an author at Universitas Patria Artha specializing in marketing strategy, brand development, and brand equity.
Top concepts
BrandingBusinessMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessBrand DevelopmentDigital Marketing
Publications per year
2022–2022
1
1
The impact of digital marketing and brand articulating capability for enhancing marketing capability
Abdul Munir, Nuraeni Kadir, Fauziah Umar et al. · International Journal of Data and Network Science · 2022 · 44 citations · Full text
Customer Satisfaction, Digital Marketing, International Marketing +17
Rows per page
1–1 of 1