Concepedia

Nuraeni Kadir

NK

4

Publications

83

Citations

4

H-Index

2018

Active since

Affiliations

Hasanuddin University(Current)

Nuraeni Kadir is an author at Hasanuddin University specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementBrand AwarenessBusiness StrategyMarketing StrategyStrategic ManagementCustomer SatisfactionBrandingStrategy

Publications per year

2018–2022

4

Publications

4

The impact of digital marketing and brand articulating capability for enhancing marketing capability

Abdul Munir, Nuraeni Kadir, Fauziah Umar et al. · International Journal of Data and Network Science · 2022 · 44 citations · Full text

Customer Satisfaction, Digital Marketing, International Marketing +17

Mediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance

Maat Pono, Abdul Munir, Jumida Maming et al. · IOP Conference Series Earth and Environmental Science · 2019 · 18 citations · Full text

Customer Satisfaction, Consumer Research, Acculturative Aesthetic Attractiveness +16

Brand Resonancing Capability: the Mediating role between Social Media Marketing and SMEs Marketing Performance

Abdul Munir, Jumidah Maming, Nuraeni Kadir et al. · Academy of Entrepreneurship journal · 2021 · 11 citations

Analysis of entrepreneurship perception and business developmental strategy of silk in Wajo Regency, South Sulawesi, Indonesia

Nuraeni Kadir · International Journal of Law and Management · 2018 · 10 citations

Wajo Regency, Business Model Canvas, Entrepreneurship +17

Rows per page

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