Saerom Wang

Travelers’ food experience sharing on social network sites

Saerom Wang, Ksenia Kirillova, Xinran Lehto · Journal of Travel & Tourism Marketing · 2016 · 117 citations

Social Sciences, Communication, Social Psychology +14

The Interplay of Travelers’ Psychological Distance, Language Abstraction, and Message Appeal Type in Social Media Advertising

Saerom Wang, Xinran Lehto · Journal of Travel Research · 2019 · 89 citations

Business, Communication, Marketing +17

Beyond local food consumption: the impact of local food consumption experience on cultural competence, eudaimonia and behavioral intention

Bingna Lin, Saerom Wang, Xiaoxiao Fu et al. · International Journal of Contemporary Hospitality Management · 2022 · 73 citations · Full text

Management, Hospitality Management, Tourism Management +16

Reconciling unsatisfying tourism experiences: Message type effectiveness and the role of counterfactual thinking

Saerom Wang, Ksenia Kirillova, Xinran Lehto · Tourism Management · 2016 · 63 citations

Management, Communication, Tourism Management +11

A comparative study of perceptions of destination advertising according to message appeal and endorsement type

Saerom Wang, Seongseop Kim, Jerome Agrusa · Asia Pacific Journal of Tourism Research · 2017 · 42 citations · Full text

Business, Marketing, Tourism Management +17