Concepedia

Y. Datta

YD

Statistics

Publications

7

Citations

151

H-Index

7

Active since

1996

Affiliations

Northern Kentucky University(Current)

Y. Datta is an author at Northern Kentucky University specializing in business, cost leadership, and strategy.

Publications per year

1996–2020

7

Publications

7

Market segmentation: an integrated framework

Y. Datta · Long Range Planning · 1996 · 63 citations

Business, Marketing, Marketing Management +13

Maslow's Hierarchy of Basic Needs: An Ecological View

Y. Datta · International journal of business and economics · 2014 · 26 citations

Social Sciences, Social Psychology, Sociology +7

The U.S. Shampoo Market: A Competitive Profile

Y. Datta · Journal of Economics and Public Finance · 2018 · 16 citations · Full text

Business, Strategic Management, Strategy +12

The U.S. Beer Market: A Competitive Profile

Y. Datta · Journal of Economics and Public Finance · 2017 · 14 citations · Full text

Business, Marketing, Strategy +17

The U.S. Men’s Razor-Blade Market: A Competitive Profile

Y. Datta · Journal of Economics and Public Finance · 2019 · 12 citations · Full text

Business, Marketing, Strategy +14

1–5 of 7