Carlos Anderson de Moura Rosa

Publications

105

Citations

H-Index

2020

Active since

Affiliations

Universidad Francisco de Vitoria(Current)

Carlos Anderson de Moura Rosa is an author at Universidad Francisco de Vitoria specializing in marketing strategy, management, and interactive marketing.

Top concepts

BusinessMarketingManagementService QualityBusiness StrategyConsumer ResearchMarketing StrategyCustomer SatisfactionInteractive MarketingOmnichannel Logistics

Publications per year

2020–2020

Publications

Omnichannel strategy and customer loyalty in banking

Emerson Wagner Mainardes, Carlos Anderson de Moura Rosa, Silvania Neris Nossa · International Journal of Bank Marketing · 2020 · 105 citations

Customer Satisfaction, Consumer Research, Retail Banking +16

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