Concepedia

Kenneth R. Laird

KR

Statistics

Publications

2

Citations

48

H-Index

2

Active since

2000

Affiliations

University of Central Florida(Current)

Southern Connecticut State University

Kenneth R. Laird is an author at University of Central Florida specializing in emerging market expansion, business, and international expansion.

Publications per year

2000–2003

2

Publications

2

The Entry of International CPA Firms into Emerging Markets: Motivational Factors and Growth Strategies

Robert J. Kirsch, Kenneth R. Laird, Thomas G. Evans · The International Journal of Accounting · 2000 · 31 citations · Full text

, , +16

A Marketing Resource-Based Model of International Market Entry and Expansion for Professional Services Firms

Kenneth R. Laird, Robert J. Kirsch, Thomas G. Evans · Services Marketing Quarterly · 2003 · 17 citations · Full text

, , +17

1–2 of 2