Concepedia

María Bonilla-Quijada

MB

6

Publications

200

Citations

6

H-Index

2019

Active since

Affiliations

Universitat Abat Oliba CEU(Current)

María Bonilla-Quijada is an author at Universitat Abat Oliba CEU specializing in arts, social media, and marketing.

Top concepts

ArtsMarketingSocial MediaJournalismManagementCommunicationEducationSocial NetworksContent AnalysisSocial Computing

Publications per year

2019–2024

6

Publications

6

Insights into user engagement on social media. Case study of a higher education institution

María Bonilla-Quijada, Eva María López Perea, Josep Lluís del Olmo Arriaga et al. · Journal of Marketing for HIGHER EDUCATION · 2019 · 55 citations

Digital Marketing, Education, Social Influence +23

Engaging students through social media. Findings for the top five universities in the world

María Bonilla-Quijada, Eva Perea Muñoz, August Corrons et al. · Journal of Marketing for HIGHER EDUCATION · 2021 · 45 citations

Education, Social Influence, Communication +20

The interaction of Instagram followers in the fast fashion sector: The case of Hennes and Mauritz (H&M)

María Bonilla-Quijada, Josep Lluís del Olmo Arriaga, David Andreu · Journal of Global Fashion Marketing · 2019 · 43 citations

Promotion of urban tourism: insights into user engagement on social media

María Bonilla-Quijada, Juan Tugores-Ques, Josep Lluís Olmo Arriaga · Information Technology & Tourism · 2021 · 26 citations

Urban Tourism, Social Media, Destination Marketing +8

Insights into user engagement on social media. Findings from two fashion retailers

María Bonilla-Quijada, Josep Lluís del Olmo Arriaga, David Andreu Domingo · Electronic Markets · 2020 · 21 citations

Online Customer Behavior, Social Media, Digital Marketing +14

Rows per page

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