Concepedia

Sanjeev Bansal

SB

4

Publications

50

Citations

4

H-Index

2012

Active since

Affiliations

Amity University(Current)

Sanjeev Bansal is an author at Amity University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingDesignTechnologyAdvertisingProductivity

Publications per year

2012–2019

4

Publications

4

An Analysis Between Search Engine Optimization Versus Social Media Marketing Affecting Individual Marketer’s Decision--Making Behavior

Ravneet Singh Bhandari, Sanjeev Bansal · Jindal Journal of Business Research · 2019 · 16 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +18

Critical Success Factors in Implementing BPR in a Government Manufacturing Unit – An Empirical Study

Sushil Kumar Dubey, Sanjeev Bansal · International Journal of Business and Management · 2012 · 13 citations · Full text

Total Quality Management, Government Manufacturing Unit, Project Management +19

An Investigative Study of the Mobile Operating System and Handset Preference

Teena Bagga, Aparna Goyal, Sanjeev Bansal · Indian Journal of Science and Technology · 2016 · 11 citations · Full text

Customer Satisfaction, Mobile Interaction, Handset Preference +25

An Analysis of Revenue Maximising Efficiency of Public Sector Banks in the Post-Reforms Period

Ombir Singh, Sanjeev Bansal · Journal of Central Banking Theory and Practice · 2017 · 10 citations · Full text

Rows per page

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