Concepedia

Shanji Yao

SY

3

Publications

160

Citations

3

H-Index

2012

Active since

Affiliations

Nanjing Tech University(Current)

Shanji Yao is an author at Nanjing Tech University specializing in management, marketing, and social influence.

Top concepts

MarketingManagementBusinessSocial SciencesSocial InfluenceDigital MarketingEducationMotivationPsychologyRegulation

Publications per year

2012–2021

3

Publications

3

Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability

Wenbin Sun, Shanji Yao, Rahul Govind · Journal of Business Ethics · 2018 · 94 citations

Inverted-u-shaped Relationship, Socially Responsible Product, Management +11

Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self‐Service Technologies

Jia He, Yonggui Wang, Ge Lin et al. · Psychology and Marketing · 2012 · 55 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +28

Sense of virtual community, commitment and knowledge contribution: an empirical research based on MI community

Shanji Yao, Xinnuo Zheng, Liu De-wen · Nankai Business Review International · 2021 · 11 citations

Community Perception, Digital Marketing, Social Influence +21

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