Concepedia

Carmen Carretón‐Ballester

CC

4

Publications

111

Citations

4

H-Index

2015

Active since

Affiliations

University of Alicante(Current)

Universidad de Málaga

Universitat Rovira i Virgili

Carmen Carretón‐Ballester is an author at University of Alicante specializing in arts, social media, and communication.

ORCID

Top concepts

Publications per year

2015–2024

4

Publications

4

Testing the level of interactivity of institutional websites: From museums 1.0 to museums 2.0

Paul Capriotti, Carmen Carretón‐Ballester, Antonio Castillo Esparcia · International Journal of Information Management · 2015 · 72 citations

, , +14

Investigación en relaciones públicas en España

Antonio Castillo Esparcia, Carmen Carretón‐Ballester, Paula Pineda-Martínez · El Profesional de la Informacion · 2020 · 16 citations · Full text

, , +17

A model for assessing the active presence of institutions on social media: application to universities worldwide

Paul Capriotti, Andréa Oliveira, Carmen Carretón‐Ballester · Journal of Marketing for HIGHER EDUCATION · 2023 · 13 citations

Analysing the influence of Universities’ content strategy on the level of engagement on social media

Paul Capriotti, Carmen Carretón‐Ballester, José Carlos Losada Díaz · Communication & Society · 2024 · 10 citations · Full text

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