Concepedia

Xingyi Zhang

XZ

Statistics

Publications

3

Citations

108

H-Index

3

Active since

2023

Affiliations

University of North Texas(Current)

Metropolitan State University of Denver

Xingyi Zhang is an author at University of North Texas specializing in marketing, customer engagement, and business.

ORCID

Publications per year

2023–2024

3

Publications

3

Understanding consumers’ acceptance of edible food packaging: The role of consumer innovativeness

Xingyi Zhang, Han Wen, Xiaolong Shao · Journal of Retailing and Consumer Services · 2024 · 42 citations

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Exploring the effects of value co-creation strategies in event services on attendees’ citizenship behaviors: The roles of customer empowerment and psychological ownership

Xingyi Zhang, Smita Singh, Jing Li et al. · Journal of Retailing and Consumer Services · 2023 · 39 citations

, , +8

Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages

Xiaolong Shao, EunHa Jeong, Xingyi Zhang et al. · Journal of Hospitality & Tourism Research · 2023 · 27 citations · Full text

, , +8

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