Sofia Potente

Social media campaigns that make a difference: what can public health learn from the corporate sector and other social change marketers?

Becky Freeman, Sofia Potente, Vanessa Rock et al. · Public Health Research & Practice · 2015 · 191 citations · Full text

Legally brown: using ethnographic methods to understand sun protection attitudes and behaviours among young Australians 'I didn't mean to get burnt--it just happened!'

Sofia Potente, Kay Coppa, Amber D. Williams et al. · Health Education Research · 2010 · 44 citations · Full text

Social Marketing, Education, Adolescence +20

“It's a Beautiful Day for Cancer”: An Innovative Communication Strategy to Engage Youth in Skin Cancer Prevention

Sofia Potente, Jackie L McIver, Caroline Anderson et al. · Social Marketing Quarterly · 2011 · 19 citations

Online Communication, Social Marketing, Communication +24

Environmental sun protection and supportive policies and practices: an audit of outdoor recreational settings in NSW coastal towns

Sofia Potente, Caroline Anderson, M Tariq Karim · Health Promotion Journal of Australia · 2011 · 18 citations