Concepedia

Qun Tan

QT

9

Publications

618

Citations

9

H-Index

2011

Active since

Affiliations

Xiamen University(Current)

Durham University

Molde University College

Qun Tan is an author at Xiamen University specializing in business, international business, and global strategy.

Top concepts

BusinessInternational BusinessManagementGlobal StrategyMarketingBusiness StrategyStrategic ManagementInternational ManagementStrategyInternational Economics

Publications per year

2011–2023

9

Publications

9

Leveraging marketing capabilities into competitive advantage and export performance

Qun Tan, Carlos M.P. Sousa · International Marketing Review · 2015 · 185 citations · Full text

International Marketing, Brand Strategy, Competitive Advantage +16

Exit from a Foreign Market: Do Poor Performance, Strategic Fit, Cultural Distance, and International Experience Matter?

Carlos M.P. Sousa, Qun Tan · Journal of International Marketing · 2015 · 127 citations · Full text

International Economics, International Entrepreneurship, Cultural Distance +19

International Marketing Standardization

Qun Tan, Carlos M.P. Sousa · Management International Review · 2013 · 88 citations

International Business, International Marketing, Management +6

Why Poor Performance is Not Enough for a Foreign Exit: The Importance of Innovation Capability and International Experience

Qun Tan, Carlos M.P. Sousa · Management International Review · 2019 · 69 citations

International Management, International Business Strategy, Poor Performance +13

Research on Export Pricing: Still Moving toward Maturity

Qun Tan, Carlos M.P. Sousa · Journal of International Marketing · 2011 · 54 citations · Full text

Marketing, Economics, Fragmented Knowledge +14

Rows per page

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