1
Publications
90
Citations
1
H-Index
2022
Active since
Affiliations
Inês Pessoa de Amorim is an author at Iscte – Instituto Universitário de Lisboa specializing in interactive marketing, brand building, and technology.
Top concepts
BrandingMarketingManagementTechnologyAdvertisingCommunicationUser ExperienceVisual MarketingConsumer BehaviorConsumer Research
Publications per year
2022–2022
1
1
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