Kaye D. Sweetser

Adoption of social media for public relations by nonprofit organizations

Lindley Curtis, Carrie Edwards, Kristen L. Fraser et al. · Public Relations Review · 2009 · 438 citations

Social Media, Public Relations, Social Information System +6

Examining the New Influencers: A Self-Presentation Study of A-List Blogs

Kaye D. Sweetser, Ana Keshelashvili · Journalism & Mass Communication Quarterly · 2005 · 332 citations

Popular A-list Blogs, Social Influence, Content Creation +17

PR practitioners’ use of social media tools and communication technology

Nina Eyrich, Monica L. Padman, Kaye D. Sweetser · Public Relations Review · 2008 · 325 citations

Social Media, Media Policies, Strategic Communication +9

Communicating during crisis: Use of blogs as a relationship management tool

Kaye D. Sweetser, Emily T. Metzgar · Public Relations Review · 2007 · 270 citations

Social Media, Interpersonal Communication, Web-based Collaboration +13

Content Delivery in the "Blogosphere"

Richard E. Ferdig, Kaye D. Sweetser · THE journal · 2004 · 249 citations

Internet Science, Content Creation, Communication +16