Concepedia

Sylvie Lavoie

SL

1

Publications

12

Citations

1

H-Index

1998

Active since

Sylvie Lavoie is an author specializing in brand awareness, marketing communication, and advertising effectiveness.

Top concepts

BusinessMarketingManagementAdvertisingBrand AwarenessConsumer ResearchMarketing CommunicationAdvertising Effectiveness

Publications per year

1998–1998

1

Publications

1

Non-profit Organizations' Practices and Perceptions of Advertising: Implications for Advertisers

June Marchand, Sylvie Lavoie · Journal of Advertising Research · 1998 · 12 citations

Advertising, Targeted Advertising, Management +8

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