Hyun‐Hwa Lee

The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses

Hyun‐Hwa Lee, Ann Marie Fiore, Jihyun Kim · International Journal of Retail & Distribution Management · 2006 · 292 citations

Business, Information Systems, Management Information Systems +17

The effects of shopping orientations on consumers' satisfaction with product search and purchases in a multi‐channel environment

Hyun‐Hwa Lee, Jihyun Kim · Journal of Fashion Marketing and Management · 2008 · 85 citations

Business, Marketing, Marketing Management +17

Consumer product search and purchase behaviour using various retail channels: the role of perceived retail usefulness

Jihyun Kim, Hyun‐Hwa Lee · International Journal of Consumer Studies · 2008 · 58 citations

Business, Marketing, Marketing Management +15

Gift shopping behavior in a multichannel retail environment

Hyun‐Hwa Lee, Jihyun Kim · International Journal of Retail & Distribution Management · 2009 · 23 citations

Business, Marketing, Retail Management +17