Concepedia

Younghwa Lee

YL

19

Publications

4.8K

Citations

17

H-Index

2003

Active since

Affiliations

University of Kansas(Current)

University of Colorado Boulder

University of Northern Iowa

University of Colorado System

Yonsei University

Younghwa Lee is an author at University of Kansas specializing in management, marketing, and user experience.

Top concepts

ManagementMarketingCommunicationUser ExperienceTechnologyInteractive MarketingArtsBusinessEngineeringSocial Computing

Publications per year

2003–2012

19

Publications

19

The Technology Acceptance Model: Past, Present, and Future

Younghwa Lee, Kenneth A. Kozar, Kai R. Larsen · Communications of the Association for Information Systems · 2003 · 2.5K citations · Full text

Customer Satisfaction, Future Directions, Technology Acceptance Model +11

Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach

Younghwa Lee, Kenneth A. Kozar · Decision Support Systems · 2006 · 460 citations

Total Quality Management, Customer Satisfaction, Organisational Structure Evaluation +11

Threat or coping appraisal: determinants of SMB executives’ decision to adopt anti-malware software

Younghwa Lee, Kai R. Larsen · European Journal of Information Systems · 2009 · 325 citations

Understanding of website usability: Specifying and measuring constructs and their relationships

Younghwa Lee, Kenneth A. Kozar · Decision Support Systems · 2011 · 280 citations

Usability Engineering, Engineering, Web Literacy +11

Usability Design and Psychological Ownership of a Virtual World

Younghwa Lee, Andrew N. K. Chen · Journal of Management Information Systems · 2011 · 183 citations

Virtual World, Virtual Worlds, Interactive Marketing +12

Rows per page

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