Concepedia
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Publications
1
Citations
13
H-Index
Active since
1993
Jim Finlay is an author specializing in e-mail marketing, mail surveys, and item response theory.
Publications per year
1993–1993
The impact of selected mail response enhancement techniques on surveys of the mature market: Some new evidence
Paul C. Thistlethwaite, Jim Finlay · Services Marketing Quarterly · 1993 · 13 citations
Education, Marketing, Marketing Management +14
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