Jun-Phil Uhm

How augmented reality (AR) experience affects purchase intention in sport E-commerce: Roles of perceived diagnosticity, psychological distance, and perceived risks

Jun-Phil Uhm, Sang-Hoon Kim, Chanwook Do et al. · Journal of Retailing and Consumer Services · 2022 · 116 citations

Online Customer Behavior, Performance Studies, Sport E-commerce +15

Creating sense of presence in a virtual reality experience: Impact on neurophysiological arousal and attitude towards a winter sport

Jun-Phil Uhm, Hyun–Woo Lee, Han Jin-Wook · Sport Management Review · 2019 · 82 citations

How Avatar Identification Affects Enjoyment in the Metaverse: The Roles of Avatar Customization and Social Engagement

Hyunwoo Lee, Kun Chang, Jun-Phil Uhm et al. · Cyberpsychology Behavior and Social Networking · 2023 · 47 citations

Avatar Animation, Metaverse, Affective Design +26

Social Virtual Reality (VR) Involvement Affects Depression When Social Connectedness and Self-Esteem Are Low: A Moderated Mediation on Well-Being

Hyun–Woo Lee, Sang-Hoon Kim, Jun-Phil Uhm · Frontiers in Psychology · 2021 · 38 citations · Full text

Quality Of Life, Online Gaming, Social Psychology +24

Stimulating Suspense in Gamified Virtual Reality Sports: Effect on Flow, Fun, and Behavioral Intention

Jun-Phil Uhm, Sang-Hoon Kim, Hyun–Woo Lee · International Journal of Human-Computer Interaction · 2022 · 31 citations

Artificial Intelligence, Behavioral Intention, Engineering +19