Zulfiqar Ali Rajper is an author at Shah Abdul Latif University specializing in business, management, and education.
Top concepts
BusinessManagementEducationMarketingJob AnalysisHuman CapitalHuman ResourcesMedia MarketingService QualityConsumer Behavior
Publications per year
2019–2020
2
2
Experiential value mediates relationship between Experiential Marketing and Customer Satisfaction
Irfan Ali Shah, Zulfiqar Ali Rajper, Ikhtiar Ali Ghumro et al. · Sukkur IBA Journal of Management and Business · 2019 · 13 citations · Full text
Customer Experience, Relationship Marketing, Customer Satisfaction +13
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