Concepedia

William Goodrich

WG

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Publications

1

Citations

42

H-Index

1

Active since

1979

Affiliations

Northern Illinois University(Current)

William Goodrich is an author at Northern Illinois University specializing in survey methodology, advertising, and user experience.

Top concepts

DesignMarketingManagementStatisticsAdvertisingEngineeringCommunicationUser ExperienceConsumer ResearchSurvey Methodology

Publications per year

1979–1979

1

Publications

1

Dillman, Don.<i>Mail and Telephone Surveys-the Total Design Method</i>. New York: John Wiley & Sons, 1978

William Goodrich · Journal of Advertising · 1979 · 42 citations

Marketing, Survey (Human Research), Engineering +13

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