Journal of Advertising · 1979 · 42 citations · 0 references
MarketingSurvey (Human Research)EngineeringDesignManagementUser ExperienceConsumer ResearchSampling TechniqueWeb Survey MethodSampling (Statistics)New YorkCommunicationAdvertisingStatisticsSurvey MethodologyJohn Wiley
(1979). Dillman, Don. Mail and Telephone Surveys-the Total Design Method. New York: John Wiley & Sons, 1978. Journal of Advertising: Vol. 8, No. 1, pp. 52-52.