Concepedia

Mengjia Gao

MG

2

Publications

161

Citations

2

H-Index

2021

Active since

Affiliations

Kobe University(Current)

Mengjia Gao is an author at Kobe University specializing in consumer engagement, customer satisfaction, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer EngagementCustomer SatisfactionInteractive MarketingCommunicationUser ExperienceConsumer BehaviorConsumer Research

Publications per year

2021–2023

2

Publications

2

Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness

Mengjia Gao, Lin Huang · Journal of Retailing and Consumer Services · 2021 · 144 citations · Full text

Customer Satisfaction, Channel Integration, Interactive Marketing +9

The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing

Mengjia Gao, Lin Huang · Asia Pacific Journal of Marketing and Logistics · 2023 · 17 citations

Customer Satisfaction, Consumer Research, Communication +16

Rows per page

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